8 Reasons Bloggers Need to Make Friends With Google Analytics

As a blogger, I thrive on the creative aspect of things – creating awesome content and coming up with new ideas.

While I make use of more technical things like Google Analytics sometimes, it has definitely not been a top priority of mine.

I figured if I kept creating awesome content and faithfully shared to social media, I would be fine and my site would keep growing.  I figured I was doing all I reasonably could and that the biggest results of my traffic were kind of up to fate.

I never realized the amazing power I held to control my results to a much greater extent!

That power was found inside of Google Analytics.  For so long I've thought I was doing pretty well by checking which posts did well at this time last year and re-sharing them.  Or checking which Pinterest pins were bringing me the most traffic and re-pinning them regularly.

But there was so much more than that.

I just got this new book called “Skyrocket Your Blog's Pageviews with Google Analytics” and I have been voraciously reading and implementing all of the advice.  My mind has been blown with how many treasures I was overlooking within Google Analytics.

For instance, just in a few short days of putting into practice the things I've learned, I came up with 8 ways I've benefited from making better friends with Google Analytics:

1. Increase new visitors

I'm finding clever yet authentic ways to target new audiences that I have not been able to harness.

I'm also finding out how to increase the audience demographic that I already have.

2. Keep visitors on site longer

I am no longer guessing which content I should be featuring to entice visitors to read more.  I know exactly which content they want to see.

3. Know where to spend advertising dollars

Again, I don't have to guess here.  I already know which sources are sending me quality traffic and I can invest into what is already working.

4. Increase affiliate earnings

Instead of simply including affiliate links in my posts (which is a good idea, by the way), I can tell exactly which topics will perform well and that I need to get busy creating an affiliate post for.

5. Increase SEO

I never realized that a big part of my SEO strategy was hiding in plain sight in Google Analytics.  I'm on it now.

6. Improve Social Media Strategy

I can tell what to post on social media and when to post it.  No more struggling to guess which of my posts I should share at a given time.

7. Provide new content ideas

I can see what content people are already liking a lot or what they're hoping to find that's not there.  This provides me with an endless supply of content ideas that are guaranteed to work.

8. Find potential blogging buddies and tribemates

I can see which other bloggers' content meshes with mine and take notice of which sites traffic flows smoothly to and from.  These blogs are the perfect candidates for recruiting as tribemates.

I wish I could just tell you everything I've learned, but that wouldn't be fair to the ladies who wrote the book.  They've done the dirty work to really dig hard and mine for the hard-to-find treasures within Google Analytics.

And what I love most is that the book is broken down into small bite-sized challenges so that you can just focus on learning one small thing at a time.  There are 33 challenges total that will walk you through all the nitty-gritty details of Google Analytics and then offer brilliant strategies on what to do with the information you've found.

At $14.99, it's a steal in my opinion.  I have already had fantastic results and I have not even had a chance to work at it much.

My pageviews, unique visitors, and time on site are all increasing, and my bounce rate is decreasing.  And based on which posts are improving and where the traffic is coming from, I can tell this is a direct result of strategies that were shared in the book.

If you want someone to walk you step-by-step through the process of becoming best buds with Google Analytics, you can grab the eBook below.

Click here for lots more information on how to make money blogging!